There are many interesting comments from several informed individuals. The question that has not been answered is how do duct systems get dusty and dirty? As a RESNET Home Energy Rater, I perform pressure tests on homes and duct systems, and the one common thread is . . . most air delivery sytems have large amounts of air leakage. The solution is to seal the duct system, and pay particular attention to the return duct system and ductwork near the air handler (the 'blower'). As others have said, a captive (sealed) duct system with proper filter maintenance should be more then adequate for most occupants. For those who have allergy, asthma, or other breathing problems, a filter with a higher MERV rating (number should be listed on the package) or a HEPA filter are good choices. These filters will capture smaller particulates and should improve the indoor air quality. Again, make certain that the entire duct system is sealed, preferably with mastic, second choice UL-181 foil tape - never use cloth duct (also known as duck) tape.
Preventing against air leakage is great, but the only way to keep dust and debris out of a duct system would be to completely seal off the return-air side of the system, which would render the system useless. Cold-air returns will always pull dust and other particles into the system. A high-MERV rated filter is definitely a good idea, but it does nothing to keep the return side of the system clean. Definitely agree though to use foil tape to seal seams, etc. Duct tape dries out over time and as it does can actually add more particles to the air.
I was told that 15 out vents would be cleaned and one main vent. the guy came over and gave me an estimate of $500. I had acquired a groupon for $49. the guy said just doing the out vents and one main vent would accomplish nothing. Now I am in dispute with the groupon people for a refund which they won’t give and have to go ahead and waste the money and let them do it. Is their doing the 15 outvents and one main one going to accomplish anything?
If your non metal ductwork is that dirty you should just have it replaced AND sealed. Also most duct systems are not very well designed. Look for proper sizing and do not go cheap with one or two intakes (return grills) You need them through-out the house. Here in Austin the duct cleaners are carpet cleaners and chimney swifts. (this is who the duct cleaning equipment mfgs call on when the hvac people do not get on board. They DO clean other types of ductwork and we (the hvac guys) have to fix them. I am not aware of any of these non hvac guys cleaning and servicing the actual equipment. Here in Texas it is against the law for them to do so. Treat the entire house as a system, not just the ductwork and /or hvac equipment. Home performance really does work to increase comfort and air quality while reducing operating costs.

Simply living in your home creates dust and dirt. Have you ever seen dust floating in the air in your home when the sun shines in?  Dust, dirt, pet dander, mold spores, and allergens get pulled into the air handling system in your home. They build up in the ductwork; some of it gets recirculated back into your home, and some of it can be captured by a good quality air filter. Eventually, enough debris builds up to the point where most of it blows back into your home. Your furnace or air conditioner must run longer to cool or heat your home, which costs you more in utility bills. With a service call from Sears Air Duct Cleaning, you can feel comfortable knowing that the accumulation of dust, dirt, dander, mold, and allergens has been cleaned from your HVAC duct system.
Furnace cleaners are mostly young men, I know this, I have been one for 15 years or so……so heres the truth, if there are any allergies, children, older people with health issues, we are GOING to make money. do not tell the company you have hired about any health complication. they are salesmen. and they don’t care about you. or your money. make sure they do a good job, then kick them out. you don’t need all the bells and whistles they wanna sell you. any idiot can clean duct work, like I said, I am one of them. I am very good at it, but I don’t have the back bone to sell a widowed old lady a humidifier that she doesn’t need for 500 bucks, overall, if you think you need this service done, which you probably don’t, get it done, do not spend anything over 300$ and do not do it again for at least ten years.
I am NADCA Certified Air Systems Cleaning Specialist. Over the year I have learned on simple answer to this questions: there air duct cleaners and there are pretenders. There will be no benefit at all if you use on the very cheap pretender because they will not really clean anything. On the other hand if you call a qualified air duct cleaner with a NADCA Certification you will, like 99% of my customers, report improvement with your respiratory problems, you will see less dust and the job will pay for itself with energy savings and repair prevention.
The short answer is yes, duct cleaning, done right by a reputable company will help with the smell. It is likely though the smell is coming from another source, ie the crawl space. It could also be that another rodent is dead in the duct work. A visual inspection would be in order to check for any breach in the duct system. A duct pressure test would be able to tell you how much air is leaking from the system over all. A hole large enough for an animal to enter would loses a great deal of air, over 300 CFM. It would be worth looking into having this test done and it should cost around $200. Cleaning the air handler and evaporator coil will greatly improve the performance of the air conditioner. Dirt and dust on the evaporator acts as insulation and reduces the amount of cooling done be the coil. Any quality duct cleaning should include cleaning the air handler and coil, and the tech should allow you to watch him perform the work as it is done.
I have been a plumbing/gas/hvac tech for 19 years, before that I installed ductwork in commercial buildings and office towers. As the article states, unless you have undergone some type of extensive reno, or ducts have become contaminated, paying for cleaning is pointless. Its one thing if you have a 30 year old home that has never had a duct cleaning and you can actually see mounds of dust built up , especially in the return side, then go for it. Keep in mind that most duct cleaning companies will only get 80% of the dust , or less at best. Keep in mind that most of the dust in your home is lint from clothes and linens, and skin cells from you and your pets and is constantly being generated. Dust that builds up in ductwork , generally stays in the ductwork. The power of suggestion, scare tactics, up sell!!!

Had duct cleaners here coupon for 40.00 for complete home I was not here but my husband was. I told my husband that they will prolly ask for more money and I was right. 85 extra to do duct cleaning which I pled because my dryer vent was full of animal hair extensions then for 600 to clean a/c coils I said no. Just do what the coupon said. Do your homework be 100 steps ahead of these con men rember they con people all day long and know the ans to your objections
Since most states and municipalities don’t license air duct cleaners, you need to check their professional credentials instead, such as NADCA membership. EPA recommends all duct cleaners follow NADCA standards. Member companies must keep at least one technician on staff who has passed a NADCA test. “They have to pass rigorous testing to earn the certificate, and our code of ethics is very important,” Vinick says.

You and your family spend hours sitting on your favorite chairs, couches and sectionals. Over time, dander and body oil become trapped in the upholstery, but with regular cleanings you can keep these delicate fabrics looking, feeling and smelling great. We examine your furniture and select the best process to safely clean and protect any kind of upholstery, including leather. 
A do-it-yourself approach will only scratch the surface because it is hard to reach some of the ventilation running underneath the floor or into the wall. Although it may help in clearing some of the dust and debris, you really need a professional to guarantee your system is truly spotless. The proper procedure involves the use of a powerful vacuum system with multi-brush attachments designed to loosen debris and feed into the suction. Particles are then blown outside of the house or passed through a HEPA filter inside.
Most people are now aware that indoor air pollution is an issue of growing concern and increased visibility. Many companies are marketing products and services intended to improve the quality of your indoor air. You have probably seen an advertisement, received a coupon in the mail, or been approached directly by a company offering to clean your air ducts as a means of improving your home's indoor air quality. These services typically — but not always — range in cost from $450 to $1,000 per heating and cooling system, depending on:
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