Simply living in your home creates dust and dirt. Have you ever seen dust floating in the air in your home when the sun shines in?  Dust, dirt, pet dander, mold spores, and allergens get pulled into the air handling system in your home. They build up in the ductwork; some of it gets recirculated back into your home, and some of it can be captured by a good quality air filter. Eventually, enough debris builds up to the point where most of it blows back into your home. Your furnace or air conditioner must run longer to cool or heat your home, which costs you more in utility bills. With a service call from Sears Air Duct Cleaning, you can feel comfortable knowing that the accumulation of dust, dirt, dander, mold, and allergens has been cleaned from your HVAC duct system.

I have been a plumbing/gas/hvac tech for 19 years, before that I installed ductwork in commercial buildings and office towers. As the article states, unless you have undergone some type of extensive reno, or ducts have become contaminated, paying for cleaning is pointless. Its one thing if you have a 30 year old home that has never had a duct cleaning and you can actually see mounds of dust built up , especially in the return side, then go for it. Keep in mind that most duct cleaning companies will only get 80% of the dust , or less at best. Keep in mind that most of the dust in your home is lint from clothes and linens, and skin cells from you and your pets and is constantly being generated. Dust that builds up in ductwork , generally stays in the ductwork. The power of suggestion, scare tactics, up sell!!!
I recently replaced my 44 year old furnace. Over the years we have had several construction projects inside the home. For many years breathing the heated air from the duct work caused excessive sneezing, sinus issues, and lung irritation. . The heat smelled like dust. To maximize air quality I added a humidifier, MERV-11 filter, and UV light onto the new furnace. To further improve air quality, I had the ducts cleaned and sanitized. I took before and after pictures of the inside of each return and output duct. They were filthy before, and sparkling clean and fresh after the procedure. Now when running the system, clean sanitized air flows through my whole house. A huge difference. It will make sleeping and being indoors during the winter months far more tolerable. I use window air conditioners, and run the system in the summer to keep the house air clean and fresh on hot summer days too. It works! Great decision!
Having evaporator and condenser coils cleaned could cost between $100 and $400. If your coils can be accessed in-place, you'll be looking at a lower service cost. If your technician needs to remove the them first, the cost should be around $400. Having the evaporator and condenser coils cleaned can have a significant impact on the efficiency of your system. If your coils are excessively dirty, they won't be able to do their job and your system will have to work harder. Keeping up with the hygiene of these components can save you money in both the short and long-term. For example, replacing evaporator coils can cost anywhere from $650 to $1200.
While your HVAC filter is designed to trap particulate matter and prevent it from entering your air ducts, particles often still get through. The number of particles your HVAC filter traps is directly connected to the quality of air in your home: the lower the quality of air, the more particles will be present, and the more particles are likely to get through the filter. If these particles are allowed to build up, your HVAC system can become less efficient, operating longer to heat or cool your home. An inefficient HVAC system can result in inconsistent heating or cooling, higher utility costs, and expensive HVAC unit repairs, such as an A-coil or blower motor replacement if the problem is left unchecked. Air duct cleaning from Sears, which focuses on the dirt in your air ducts, can boost the efficiency of a dirty HVAC system, cleaning out the particulate matter that can hinder HVAC effectiveness and affect your health.

You and your family spend hours sitting on your favorite chairs, couches and sectionals. Over time, dander and body oil become trapped in the upholstery, but with regular cleanings you can keep these delicate fabrics looking, feeling and smelling great. We examine your furniture and select the best process to safely clean and protect any kind of upholstery, including leather. 
In some older homes, there was a grey Mylar flexible duct. After years of use, it started to decompose. A duct cleaning company can come out and find why your air is so dirty and why your building doesn’t heat or cool like it used to. This is a savings on your part. You could also be sucking in Hot, dirty attic air. However, sometimes when a duct cleaning company comes out to clean it, the old duct can be destroyed and have to be replaced. Someone with little experience can replace this ductwork but if it isn’t done right it can ruin a lot of things and cost a lot in repairs.
Professional cleaning involves getting the dust and debris outside, so they use outdoor ventilation equipment. It is so important that homeowners make sure the professional contractor is using good equipment then, as they could otherwise spread the spores into the home and further agitate sensitive family members. In the case of mold, a cleaner will only be able to tell you it is there, followed by needing an additional mold professional to come out and test or remove the mold. Air duct cleaning industries do not require state licensing, so make sure to check for a company with references.
If there is stuff in the ducts, the fact that it’s laying there and not being blown into the rooms is proof positive that it is hurting no-one. The 5-6 exceptions you cite in this article I’ll buy, but only with the caveat that at least some of those could have been avoided by proper protection (during remodeling for example) – and if asbestos/lead/whatever winds up in your ducts- the remodeling contractor should be the one paying to remove it.
Duct cleaning has never been shown to actually prevent health problems. Neither do studies conclusively demonstrate that particle (e.g., dust) levels in homes increase because of dirty air ducts. This is because much of the dirt in air ducts adheres to duct surfaces and does not necessarily enter the living space. It is important to keep in mind that dirty air ducts are only one of many possible sources of particles that are present in homes. Pollutants that enter the home both from outdoors and indoor activities such as cooking, cleaning, smoking, or just moving around can cause greater exposure to contaminants than dirty air ducts. Moreover, there is no evidence that a light amount of household dust or other particulate matter in air ducts poses any risk to your health.
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