We are a hvac company that provide air duct cleaning service are minimum charge $400 to do a proper air duct cleaning with 2 techs avg 3-6 hours that includes sanitizing. I get phone calls all day about the $99 your not going to get much of a cleaning for that price it for them to get there foot in the door and up sell that the only way for them to stay in business. Just from my 15 years of duct cleaning experience.
Some research suggests that cleaning heating and cooling system components (e.g., cooling coils, fans and heat exchangers) may improve the efficiency of your system, resulting in a longer operating life, as well as some energy and maintenance cost savings. However, little evidence exists that cleaning only the ducts will improve the efficiency of the system.